I remember when I took my first step on Belgian soil after coming back from paradise, a scream was roaring inside me for escape out of here to go back where I truly belong. It took me more than half a year to accept the fact I wasn't in China, but in insignificant Belgium where no foreigner could point to its location on a map.
A lot of things had improved whilst I was in Beijing: my wushu, my Chinese and ironically enough my English (due to the fact I was living with foreigners on the same floor and most of which were beginners in Chinese and so we were forced to use English for communication. That I have a native English speaker as a boyfriend may also be a contributing factor.)
But to my disappointment, nothing had changed in Belgium whilst I was gone. Everything seemed to be time-frozen, everything seemed to be stuck in a time-bubble. The big change so far was the new colour on of one of the houses, that was all..
While in Beijing, nothing remained the same, especially due to the ethnic changes just before the Olympics to impress western tourists. From megaconstructions eg building the Bird's nest , to minor adjustments like new paint on apartment walls. The city seemed to spin endlessly.
Horrifying sights and disturbing sounds welcomed me on Belgian streets. Young people blindly wearing the latest fashion to spice up their image with their accessories . Old people wearing fewer clothes in order to achieve a younger and wilder look. Groups of fresh blood trying to make a point with their lifestyle, which was occasionally based on music, that went along with arrogance written on their faces and an intimidating attitude to keep out invasive outsiders. Children driving their parents up the wall for the latest overpriced toys and artificial fluorescent coloured candies. Others wandering with neglected looks and a breath pervasively smelling like cigarettes and alcohol were often framed as “marginal” people.
The streets were filled with the latests music of someone's I-Phone, the chatter of adults, the giggling and tittering among girls, the whimpering of a child and the clamour of a drunken crowd.
Around five o'clock, the streets were gradually abandoned , stores were closing, people were drawing back to their comfy houses, the traffic cooled down at last. Silence seemed to dominate the forsaken streets and I stood there in the dark outside with a sudden headache emerging. I could hardly believe my eyes how our society was filled with superficiality that mainly consisted of materialistic desires.
Me-culture
In westernised areas, billboards are crowding the high streets. These commercials promote the latest fashion, the latest perfume, the latest electronic accessories,... Even though they are displaying a various range of products, they do have one thing in common: the way they are sold.
Most companies use their image or emphasise the consumer's individuality to stimulate people to purchase it.
(L'Oreal with its famous slogan: "Because you're worth it". A good example that the consumer's individuality or worth is emphasised.)
In the west, we have a strong belief that each person is unique and that we have this need to bring our unique personality out more as people tend to value first impressions. The outcome of this persuasion: image might determine your social life, hence the exceeding attention to redundant items like clothes, make up, perfume, shoes, accessories, handbags, cigarettes, alcohol, laptops, cell phones, cars, tickets to a concert,..
One might discuss that we might need clothes to keep us warm, cell phones for communication and cars for transport. Yes, indeed but do we need this such a range of selection? In some situations, popularity of the products seemed to outweigh its quality (think of people using windows, instead of linux or mac)
From a business point of view, this is a quite tactical way of companies to get the economy going and in some way “manipulate” it.
To sum up, we are subconsciously brainwashed to buy more and to do more due to peer pressure.
After reading, can you honestly say you weren't easily influenced, that you hadn't been blind to this at all?